As defined by WhatIs.com a “QR code (quick response code) is a type of 2D bar code that is used to provide easy access to information through a smartphone”. They  go on to explain “In this process, known as mobile tagging, the smartphone’s owner points the phone at a QR code and opens a barcode reader app which works in conjunction with the phone’s camera. The reader interprets the code, which typically contains a call to action such as an invitation to download a mobile application, a link to a video” or in our case a link to the new ‘bases‘  or ‘breeds‘ specific page.

Last month ITW Club members received the first round of QR tagged packages and were pleased to discover the secrets hidden within the code. We are excited to announce that going forward all of our inventory will be tagged with these new codes and hope that shoppers enjoy the newest addition to the ITW repertoire!!

For those of you without a smartphone or QR reader application, the same information is available on the ITW website at the links above!